Globalization was one of the key players that left an impact on the world fashion. The barriers were deemed. The eastern countries, especially India, have become more acceptable towards western style. Getting access and inspiration to experimentation were there prime reasons regarding the acceptability. At that point, ethnic fashion started losing its ground. According to the experts, designers failed to provide their potential customers with unique designs in ethnic wear. On the contrary, the western outfits were suiting every purpose gracefully.
Over the time, traditional occasions remained as the only ground for ethnic fashion with too little scope for experimentation. However, fashion cannot remain constant and lose its credibility so soon. Therefore, ethnic style came back with a bang and accepted the challenge gracefully. With incredible research and experimentation with designs, fabric and styling, ethnic fashion is now giving a tough fight to the global Indian fashion industry, and that is hard to ignore.
Apart from the start digging into the details of trendiest ethnic wear that are leading the fashion parade immediately, it is essential to look over some of the reasons that have contributed to the popularity of ethnic wears.
Competitive price for superior ethnic garments
One of the main causes behind unnatural of traditional clothes was excessive pricing and that too for low-quality fabric. Since that time, designers have relentlessly researched to find out the best alternative to the high priced garments. With the emergence of e-commerce websites selling ethnic outfits alongside western clothes at discounted price have given a push to the ethnic market. As buyers get their hands on a lucrative ethnic outfit at the same price of western garments, they shifted their loyalty to ethnic wear.
Initially, the competition was among small brands who manufactured and sold their products via online. Within no time, their significant growth caught the attention of the big brands dealing with ethnic fashion in the market. As a result, most of them have concentrated on their online promotions more than ever. To prove the continual existence in the online market along with the offline, the big brands ran occasional sales on their ethnic garments. The overall competition ultimately made it easier for the buyers to get multiple options in their hands and all that at a price they never got earlier times.
Favorite choice of film actors & TV actors
The local Indian market along with the global market has swiped over by ethnic fashion as a result of both small and big screen promotions. Take any of the Bollywood film or Hindi daily soap, for instance; you will find women wearing ethnic outfits along with their western counter parts. Apart from onscreen appearances women in the lead of fashion have also experimented with ethnic clothes during their off-screen presence and different occasions. Some dedicated designers have adorned the leading ladies with some of the most promising fusions. Common people have taken inspiration from the design and tried to replicate it in their lives as well. Therefore, the popularity of ethnic fashion automatically got a step ahead with grace.
Fusion in design
While western outfits have always been a favorite choice of women, who search for a sharp, edgy and elegant look. On the other hand, some women keep faith on the gorgeous, graceful and glittering look. Evidently, the first lot refers to the women who always western outfits over the ethnic ones. On the contrary, the second lot is those who always try to experiment with their traditional look. What if the two were blended in a way to serve the fashion purpose of both the lots? The designers have focused on this part. They created some of the fabulous fusions; the fashion market has ever seen. Be it the combination of saree and denim or Anarkali with western styling on the neck; fusions truly own the hearts of millions.